ArchLIGHT Summit

Women in Lighting+Design DFW is excited to have Amy Bonder, CCO at Luminii speak at ArchLIGHT Summit. Ms. Bonder will be speaking about how Brand statements are integral to long term career development. Personal branding is how you tell your authentic story to others which helps bolter confidence and credibility within your industry and sphere of influence. It helps with building trust, driving focus, networking while setting oneself apart from others. A clearly defined brand statement helps you really laser in on your passion and your expertise. It allows you to have a compass to drive choices on: types of projects that you want to design; cultures in a company that suit you; committees that allow you to feed your passion while delivering your expertise. A brand statement that is effectively communicated allows others to truly understand who you are as a career professional. Employers, customers, peers, etc. can identify you with types or work while getting excited about what you have to say. Careerblast.tv said that a personal brand "allows you to promote yourself at work so your audience knows exactly what you stand for. People with strong personal brands are authentic, stand out from the crowd, and are able to deliver their unique set of skills to a company with moxie and confidence".